Thank you for reading my article in the Business Women’s Magazine.
Lynn Baker, a recognised leader in the field of Public Speaking, recently launched her much-anticipated book entitled ‘Speaking of Speaking’ – A Practical Guide on Designing Speech and Presentation Experiences.
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According to Lynn – “Times have changed and it is no longer enough to deliver a lecture style speech or bullet point presentation! Sharing information in a clear, concise and eloquent style is a critical element of a professional brand, as it reflects on the level professionalism and credibility of the presenter”.
To remain relevant, aspiring professional speakers and business presenters must re-think the way they plan, prepare and perform the sharing of information. Audiences today demand visually appealing and intellectually stimulating content, delivered as dynamic performances that create memorable experiences”.
Although the book falls into the category of guide, it is by no means a traditional workbook. Speaking of Speaking offers a modern take on what is required to create and deliver world class presentations that attract and hold the attention of increasingly demanding audiences.
After years of coaching professional speakers, senior executives and celebrities on designing and delivering great presentations, Lynn has combined all the tools and techniques that worked for her clients, into a visually stimulating and easy to read practical guide.
The book addresses the 3 key areas of presenting; planning, preparing and performing.
Unlike many other books in this field, Speaking of Speaking illustrates practical frameworks on which to build the structure of different types of presentations, including simple speeches, keynote speeches and sales presentations.
In the performing section of the book, Lynn delves into areas of presenting that have simply not been discussed in this space before. Touching on cutting-edge thinking such as getting conscious of the energy in the room, delivering conversations in motion and exuding charisma with a respectable dose of humility. Finally, Lynn exposes the ultimate secret of the world’s best speakers, by introducing the elusive concept of getting’ into the zone’, or what is now known as ‘flow state’.
Lynn has done an immaculate job of intertwining age-old wisdom in terms of presentations, with cutting edge concepts that will shift the thinking of anyone who reads it. The quality of the look and feel of the book, as well as the ease at which it flows, makes it a reading delight.
Visually inspiring and content rich, Speaking of Speaking is the modern executives guide on how to master a crucial aspect of their professional brand, being public speaking.
If you are preparing an important speech or presentation, this new book will prove to be an invaluable source of information. It will not only assist you to consolidate masses of content into strategic key points that drive results, but it will give you a new perspective on how to deliver it.
Lynn Baker is a Certified World Class Speaking Coach, Executive Presence & Business Image Consultant, Professional Speaker and successful business woman.
In 1991 Lynn was the founder of one of South Africa’s most successful Speaker Agencies, representing the best of the best on the South African speaking circuit.
In 2001 Lynn joined the Tsogo Sun Group, where she was responsible for launching and managing Montecasino Corporate Events in Johannesburg.
In 2010 she returned to her passion of Public Speaking and completed a course with World Class Speakers in the USA, where at the time, she qualified as the only ‘Certified World Class Speaking Coach’ in Africa.
In March 2016, Lynn was appointed Programme Director of the Executive Speaker Programme – run by Henley Business School in association with Unique Speaker Bureau. She is also the Head of the Unique Speaker Bureau – Speaker Academy, a position that sees her guiding and grooming aspiring new professional speakers to hone their content and deliver dynamic presentation experiences.
Lynn Baker is the Managing Director of Executive Presence (Pty) Ltd, a consultancy that specializes in developing the X-factor in business leaders.