"Many professionals in the business world are so busy meeting deadlines, managing crisis and delivering stakeholder returns, ... "
- Lynn Baker
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Rising in the ranks of the business world, means developing a powerful personal brand and positioning oneself as an expert and a thought leader. Achieving the status of thought leader takes time, investment and a lot of planning – but the rewards for yourself, your company and your brand are well worth it.
Whether one is in the corporate world, politics or running your own business, success depends largely on your perceived value to the business and your credibility. The challenge with developing credibility is that firstly it takes time and secondly, it needs to be promoted.
Many professionals in the business world are so busy meeting deadlines, managing crisis and delivering stakeholder returns, that they do not make the time to invest in their brands and position themselves as experts in their industry. The truth is that if you are not building your brand and elevating your position in your industry, you are doing both your company and yourself a major disservice. A positive high profile adds massive credibility to any organisation and in turn attracts high quality customers, staff and even investors.
During this one hour presentation, Lynn Baker uses fascinating examples of high profile business people, celebrities and politicians who have built and broken powerful brands. You will explore what they did right and what they did wrong. The presentation also includes a guide of how to define, design and deliver a powerful personal brand. Taking a holistic view of personal branding, Lynn also shares valuable information on developing personal presence. This takes a look at the power of presenting a professional image, managing an online reputation, authoritative body language and creating credibility by slowing down.
"I was very proud to have Lynn Baker as my MC at our 15th Birthday and Award Ceremony held at Maslow Conference Centre Sandton on 17 January 2015. With a touch of class and finesse, Lynn Baker transformed our event into an extravaganza. Her professionalism is astounding. I will not do another function without her. She is truly amazing!"
Managing Director | XL Travel by Arrangement – Jan 2015
"We had the pleasure of Lynn Baker as our Master of Ceremony for the launch of the FNB Stadium Conference and function facilities. Presenting to 300 guests in a 90 000 seater stadium takes a huge amount of presence and Lynn Baker certainly had that and more. I have no hesitation in recommending Lynn as an Master of Ceremony and Keynote speaker."
Managing Director | Event Organiser’s Network
"... What I found particularly refreshing having now worked with you, is your desire to be involved over and above the role you were commissioned to perform. Throughout the lead up to the conference you demonstrated a flexibility and willingness to adapt to our business needs and contribute to the business elements of our conference above and beyond your remit. This was very welcome and differentiates you from many other conference speakers."
Strategic Development Manager | XL Travel Group – Oct 2014